The Website analytics and the traffic measurement software guide the website owners and search engine marketing companies to study the behavior of visitors to a specific website. Website analytics packages can cater information about where visitors come from and how they interact with your website and track their movements through your website. The main website analytics packages that are available are Google Analytics, NetTracker, Stat-Counter. Understanding this website traffic and visitor behavior is crucial to managing a website and an efficient search engine marketing campaign. By tracking this information, website analytics provides allows you to track the performance of any marketing or search engine marketing campaigns.

Henceforth, Companies are recognizing that the investment done by them creating and/ or launching their websites using search engine Optimization requires a means of measuring the return on that investment. If you are carrying out a search engine marketing campaign such as pay per click then this information will allow you to know which keywords are working, which advert text is the most effective, and where your visitors are dropping off during the conversion process. Website analytics packages can offer website owners and also the search engine marketing companies with a marketing tool that allows them to carry out behavioral profiling, customer segmentation and targeted search engine marketing to improve productivity and profitability. From a search engine Optimization stand point website analytics allows you to benchmark the traffic you are currently receiving compared to the new level of traffic a professional SEO campaign can generate for you.

At Truworth our expert SEO team can place analytics on your website to ensure we target the right keywords for your website and allow you to monitor the increase in traffic our SEO services can create. If you would like to get in touch to find out more about website analytics or search engine optimization in general, then please call +1-408-454-6015 or email us.

Preparation & Process / Plan	SEO-Basic	SEO-Standard	SEO-Advanced	SEO-Ultimate
Keyword Research (Keyword Per Page)	Yes (1-5)	Yes (10 - 20)	Yes (30 - 40)	Up to 70
Complete Site Analysis	Yes	Yes	Yes	Yes
Online Competitor Analysis	Yes	Yes	Yes	Yes
Visitor Analysis	Yes	Yes	Yes	Yes
Meta Tag Optimization Per Page	1-5 Pages	10-20 Pages	30-40 Pages	Up to 70 Pages
Site Content Optimization	Home Page Only	Up to 5 main pages	Up to 10 main pages	Up to 30 main pages
HTML Code Optimization	Home page only	Up to 10 main pages	Up to 20 all main pages	Up to 40 Pages
Descriptive Site Map Creation	Yes	Yes	Yes	Yes
Search Engine Submission	Yes	Yes	Yes	Yes
Directory Submissions	100 Directories	200 Directories	400 Directories	600 Directories
Link exchange page creation/Link Building application	No	Yes	Yes	Yes
Link Popularity Campaign	No	30	50	80
Campaign duration (Maintenance)	1 Month	3 Months	6 Months	12 Months
Monitor Search Engine & Directory Submission	No	Yes	Yes	Yes
Web Ranking Report	No	Once	Twice	Monthly
Link Popularity Report	No	Yes	Yes	Yes
Web Logs Tracking Services	No	Yes	Yes	Yes
Google Site Map Creation	Yes	Yes	Yes	Yes
Customer Support	Yes	Yes	Yes	Yes