Keyword analysis identifies the best search phrases or keywords for a website search engine Optimization (SEO) campaign. Keyword Analysis is the main foundation of an effective search engine Optimization campaign.

Our Keyword Analysis Service Includes:

• Extensive keyword analysis based on business vertical.
• Vertical based keyword analysis for targeted customers.
• Analyzing the business keywords and using them as the key targets for your SEO and PPC management

Few keyword phrases are highly competitive while others might be infrequently used in search. Keyword research helps you to target the most effective keywords for your website. A general principle in keyword research is those which are most widely searched are also the better competitive. However this does not mean you should target the most popular phrases because these could potentially have a poor conversion rate due to being untargeted. Keyword research uses the keyword effectiveness index (KEI) to measure how operative a keyword is for a website. The keyword effectiveness index compares the number of times a keyword is searched for with the number of competing web pages for that keyword, to help pinpoint exactly which keywords are most operative for your SEO campaign.

Truworth being experts in professional keyword research view at a number of aspects. These are:

Keyword appropriateness and relevance: It is important that the key-phrases targeted are appropriate and relevant to the website of the organization or business and its products / services. When carrying out keyword research we will work with you to ensure that the correct keywords are targeted.

Keyword frequency: The search phrases that are searched more often are those that will drive the most traffic to your website. Therefore our professional keyword research service will identify those keywords which have a level of search frequency.

Keyword value: The keywords used must have value to the website owners. By identifying the most valuable keywords through professional keyword research for a website we will ensure that those targeted will produce the most value.

Keyword competitiveness: The level of competitiveness affects how easily (or otherwise) a top position on search engine results pages can be achieved. Sometimes it is better to target less competitive phrases to produce a good return on investment. Keyword research will reveal the level of competitiveness for your target keywords and key phrases.

At Truworth our expert team of SEO consultants will carry out professional keyword research for your website to ensure you only target the best keywords for your website. If you would like to get in touch to find out more valuable information about keyword research or to find out more about search engine optimization in general, then please call +1-408-454-6015 or email us